Amnesty International wants to show millennials the importance of defending human rights by empowering them to take justice into their own hands. They’ll be provided with the necessary tools to fight injustices that are happening in their everyday lives so that they can start taking injustice personally.

The power to protect people’s human rights including your own is in your hands. With the Amnesty Alert Service, you can learn about injustices that are taking place in your region via text message. Subscribers will be sent information on how to become a member and get advice on how to fight injustices in their area.

This microsite provides users with access to alerts from many regions and detailed information about events that are being held to fight injustices around the world.

After joining Amnesty, members will receive a kit in the mail which includes all of the tools they’ll need to fight injustices in their community. The kit includes the following: a USB (containing a congressional letter template); a stencil (to apply Amnesty’s logo to DIY posters); stickers; a tote bag; a T-shirt; and a hat.

Credits:

Copywriter: Robertsy F. Gribkoff

Art Director: Keng Han Tan