Credits: 

Copywriter: Robertsy F. Gribkoff

Art Director: Phillip Mondestin

Credits:

Copywriter: Robertsy F. Gribkoff

Art Director: Robertsy F. Gribkoff

The Cellfie booth door will open after a DNA sample is deposited.

On the door pad:

"Press the button to get a cotton swab."

"Swab your mouth and drop your sample here to enter.”

Once inside, participants will be able to interact with a short, holographic video that discusses the importance of sharing medical data for cancer research.

VO:

We live in a world full of sharers. We share our home, our food, our emotions and so much more. Besides all the things that we do share, we also have the ability to share our genetic data which can be used to save lives. It’s so easy to do. In fact, you already shared some before you got into this booth. If we all gave a little bit of data, scientists would have an enormous amount of data to use for their cancer research, and they would be that much closer to finding a cure. So, take the first step to saving lives by taking a selfie right here and sharing this message with the world.

Following the video, participants will be prompted to share a selfie that features one of many custom-made background filters.

Credits:

Copywriter: Robertsy F. Gribkoff

Art Director: Lirut Nave

Award: 2016 Young Glory (Silver)

Amnesty International wants to show millennials the importance of defending human rights by empowering them to take justice into their own hands. They’ll be provided with the necessary tools to fight injustices that are happening in their everyday lives so that they can start taking injustice personally.

The power to protect people’s human rights including your own is in your hands. With the Amnesty Alert Service, you can learn about injustices that are taking place in your region via text message. Subscribers will be sent information on how to become a member and get advice on how to fight injustices in their area.

This microsite provides users with access to alerts from many regions and detailed information about events that are being held to fight injustices around the world.

After joining Amnesty, members will receive a kit in the mail which includes all of the tools they’ll need to fight injustices in their community. The kit includes the following: a USB (containing a congressional letter template); a stencil (to apply Amnesty’s logo to DIY posters); stickers; a tote bag; a T-shirt; and a hat.

Credits:

Copywriter: Robertsy F. Gribkoff

Art Director: Keng Han Tan

Carbon dioxide levels are increasing at an alarming rate around the world due to car emissions. In order to raise awareness about this global crisis, we’ve developed an online racing game called CO2 E-Racer that will make people aware of the effects of carbon dioxide emissions from cars on the environment.

Credits: 

Copywriter: Robertsy F. Gribkoff

Art Director: Bhargavi Madala

Art Director: Kazunori Shiina

Tabasco Blue is a new flavor of hot sauce which contains cayenne pepper and blueberries.

Main Ingredients:

Cayenne pepper contains capsaicin which is an antioxidant that’s toxic to cancer cells.

Blueberries contain antioxidants which combat free radicals that can damage our cellular structures as well as our DNA.

Credits:

Copywriter: Robertsy F. Gribkoff

Vocals: Robertsy F. Gribkoff

Instrumental Background Music: 12 Bar Blues Backing Tracks - 12 Keys - Slow/Medium/Fast (cliffsmithguitarlessons.co.uk)

Harmonica: Stu Sternbach

Ghostbusters is a supernatural comedy movie which was originally released back in the 80s. A reboot of this film is coming to theaters July 2016. In order to attract a new generation of fans, we created an awareness and engagement campaign that will build excitement for the new Ghostbusters movie.

Just like the ghosts in the film, our fears are revealed in the dark and one place that’s dark is underground. So we decided to create a shocking experiential game that would be played on the subways. Players would have to use social media to play along in order to win a chance to become the fifth ghostbuster.

Credits: 

Copywriter: Robertsy F. Gribkoff

Art Director: Kazunori Shiina