Ghostbusters is a supernatural comedy movie which was originally released back in the 80s. A reboot of this film is coming to theaters July 2016. In order to attract a new generation of fans, we created an awareness and engagement campaign that will build excitement for the new Ghostbusters movie.

Just like the ghosts in the film, our fears are revealed in the dark and one place that’s dark is underground. So we decided to create a shocking experiential game that would be played on the subways. Players would have to use social media to play along in order to win a chance to become the fifth ghostbuster.

Credits: 

Copywriter: Robertsy F. Gribkoff

Art Director: Kazunori Shiina